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Your personal brand can bring many benefits to your business. Not only can it strengthen your relationship with your customers, but it boosts your sales too. In the digital world, building a personal brand is more important than ever.
But what is personal branding all about? How do you ensure it is helping your business? Where do you even start?
Personal Branding is how people talk about you when you leave the room. It is how you are perceived – that once they hear your name, your special features, talents, and skills would immediately come into their minds.
Here’s how personal branding works:
Let’s say you’re a website designer. On a Facebook community, someone asked who can design a beauty website. Your friend who knew about your services would immediately recommend and tag you.
Because your personal branding works,
those people you’re connected with are the ones doing the work for you.
Isn’t that amazing?
All because of a well-built personal brand.
Tips on Building a Personal Brand:
- Know thyself. You have to determine who you are. Ask yourself what your skills are, what motivates you, what kind of projects can you focus on for a long time without feeling tired? Most importantly, stay true to yourself.
- Define your audience. Who are your targetted customers? What are they like? What are their motivations? Where are they located? What languages do they speak? Are you able to meet their demands?
- Take every opportunity to network. You’ll have to promote yourself in the first few stages of building a personal brand. Later on, you can work on a team that can help you, but for now, develop an elevator speech you can deliver whenever you’re meeting people.
- Is your online presence working? When you google your name, what are the things that come out? Or is your name one of those people that has entirely drowned in the white noise of social media? Think about how you can reach your audience through the different social media channels available out there.
Build Your Personal Brand with a Website
Your website or portfolio can feature your skills and expertise, as well as feature your previous works. It was believed that only the creatives would need a portfolio, but not anymore! Whatever industry you’re working in, as long as you want to boost your career or your business, having a website can give people access to what it’s like working with you.
And if they like it, the business is yours!
Passion Hustles is offering free consultancy for the whole month of February! Level up your online business and your personal branding with Passion Hustles.