10 Things I Learned from This is Marketing by Seth Godin

I’ve been reading a lot of business books for the past weeks and one gem that I found is a book by Seth Godin entitled This is Marketing.

If you are starting a business, marketing is one of the most important factors you have to consider. As they say, marketing comes up to 50% of your effort as an entrepreneur.

Here are the top ten things I learned from the book:

  1. Marketing is the generous act of helping someone solve a problem.
  2. Ideas that spread, win.
  3. Choose the people you serve, choose your future.
  4. Culture beats strategy – so much that culture is strategy.
  5. Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.
  6. People don’t want what you make. They want what it will do for them.
  7. “Cheap” is another way to say “scared”.
  8. Without cash flow, you can’t invest in your product, your team, or your marketing.
  9. Empathy is the heart of marketing.
  10. Marketing isn’t just selling soap. When you give a TED Talk, you’re marketing. When you ask your boss for a raise, you’re marketing. And yes, when you’re trying to grow your division at work, that’s marketing too.

If you want to learn more about Marketing – check this article out: Branding vs. Marketing.

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