I’ve been reading a lot of business books for the past weeks and one gem that I found is a book by Seth Godin entitled This is Marketing.
If you are starting a business, marketing is one of the most important factors you have to consider. As they say, marketing comes up to 50% of your effort as an entrepreneur.
Here are the top ten things I learned from the book:
- Marketing is the generous act of helping someone solve a problem.
- Ideas that spread, win.
- Choose the people you serve, choose your future.
- Culture beats strategy – so much that culture is strategy.
- Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.
- People don’t want what you make. They want what it will do for them.
- “Cheap” is another way to say “scared”.
- Without cash flow, you can’t invest in your product, your team, or your marketing.
- Empathy is the heart of marketing.
- Marketing isn’t just selling soap. When you give a TED Talk, you’re marketing. When you ask your boss for a raise, you’re marketing. And yes, when you’re trying to grow your division at work, that’s marketing too.
If you want to learn more about Marketing – check this article out: Branding vs. Marketing.